Clever use of the otherwise boiler plate footer opens opportunity to feel like personalized message – and even reward!

The barely noticeable copy in the website footer – who would dare put copy there? No one will read it!

But that’s what makes this so delightful! And hello! Mobile experience is all about scrolling on one page, not opening that hamburger menu. Everyone stays away from like they’re on a diet.

This requires absolutely no extra technical expenses. Bonus!