Yes, I bought shape wear. Not ashamed. I’m a professional woman. Today’s post is about the CRM program in which I don’t remember giving an opt-in. By the way, thank you unsubscribe apps.

With that however, with a subject line from Honey Love like “Welcome to the family, Megan” it struck me and I’m not opting out soon. The note is personal from the CEO as she explains her background from a long time back. As she shared about her career as a professional DJ she starts, I first wasn’t relating. This was until she shared her experience as a performer in front of thousands with her shape wear riding up, and most awfully, all us women know, rolling at the waist.

So yeah, I know, it’s annoying, but that’s a con we accept as we try to look our best. It’s a compromise we decide is acceptable. So remarkable is that Honey Love has tapped into the insight of insecurity, with a garment, specifically made to make us feel more secure.

It’s a delight to hear something real, that taps not only into my own experience, but the feeling I now only realize it gave me. Honey Love knew what I needed before I needed it.