It’s my birthday today so no other fitting treat to mark a healthier year, than to add organic, nothing added, baby food to…my meal plan!

There’s really not much to this package of goodness in terms of nutrition, but it’s certainly healthy, easy, and surprisingly filling. Other varietals do contain a bigger kick of vitamins.

Let’s get to the point. This treat has the sweetest packaging:

Little Bites. Big Impact: Train Tiny Taste Buds with Delightful Flavors.

It’s adorable and creates a sense of whimsy and more importantly, sense of relief for the sleepy mom preparing for the fussy, messy time of feeding. The brand choice motivates mom to come back after feeling confident this meal can make life so much easier – that’s a repeat customer if I ever did see one.

Simply delightful.